About Us
ThePinkkCo didn’t begin as a business idea.
It began as a story — a story shaped by a name.
About Founder
I’m श्रृंगार सिन्हा , and my name itself means
beauty, adornment, the art of elevating your true self.
For as long as I can remember, I’ve been drawn to expression —
through colours, conversations, creativity, and human stories.
Over the last 18+ years, I built businesses, led teams, created brands, and explored the world of media.
And somewhere along that journey, another chapter unfolded —
I became the Founder & Host of the Podcast “Beyond Talks with Shrinngar, a space where I dive into powerful conversations about identity, courage, purpose, and transformation.
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Speaking to people about their journeys taught me something profound: confidence changes lives — and beauty fuels confidence.
Beauty as we know it was still stuck in old systems.
Salon appointments. Long hours. High costs. Damage. Delay.
Everything felt slow in a world that thrives on speed and self-expression.
That’s when it clicked.
My entrepreneurial instinct, my creative background, and the essence of my name — श्रृंगार — came together with a single vision:
- Beauty should be fast.
- Beauty should be fun.
- Beauty should be freedom.
ThePinkkCo was born — a new-age press-on nail brand designed for the girl who’s always becoming, always evolving, always expressing.
Why Press-On Nails?
Because they aren’t just nails. They’re a lifestyle— quick, reusable, zero-damage, aesthetic, and made for every version of you.
At ThePinkkCo, we bring you:
And this philosophy lives in three simple words:
Press. Slay. Repeat.
